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What is Socially Conscious Commerce?

Investopedia defines this social responsibility in marketing as “Focusing efforts on attracting consumers who want to make a positive difference with their purchases.” When you are shopping for Valentine’s Day, Lunar New Year, throughout Black History Month and for the rest of the year think about how you can make an impact as you buy not just gifts, but also when you purchase everyday items and services, food and household essentials.

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